Filling the need for a how-to and systematic guide to strategic planning, this title outlines team-based planning in four steps. It covers pre-planning stages, defining the team and what their goals are, the actual planning, identifying the challenges, and setting goals. It deals with evaluation of the team's progress.
Filling the need for a how-to and systematic guide to strategic planning, this title outlines team-based planning in four steps. It covers pre-planning stages, defining the team and what their goals are, the actual planning, identifying the challenges, and setting goals. It deals with evaluation of the team's progress.
Cate Gable is a writer, poet, and business consulta President of Axioun Communications International, Ga strategic marketing and planning for clients both in the Axioun's clientele includes high-tech start-ups, Fortune nonprofits, and small businesses. Prior to founding Axioun, Gable was Marketing Direcl Reserve Bank of San Francisco and Marketing Manager at 'Western Division. Additionally, she has served as D Information both for Ohlone College, an institution of 1 the Silicon Valley, Fremont, California, and for the Fedt of Los Angeles. Gable has published widely in a variety of fields.
Inhaltsangabe
List of Figures Introduction xiii Beginnings xiii Is This Book for You? xiv Review of Book Contents SECTION I: Pre planning My Team, My What Is Your Planning Process? What Is a Team? Who Is Your Team? Who Are You and What Is Your Role? What Is Your Team Culture? Exercise 1: Creating Agreement What If? Summary Notes Beginning So Why Plan? Why Worry? Where Do You Fit in Your Company's Planning Process? What Is Strategy? What Are the Qualities of an Effective Strategy? 23 What Is Action? NOW! A Brief Interpretation of Time 28 Exercise 2: Influences from the Past 30 Notes Becoming a Frozen Strategy vs. Fluid Insight Information Harvesting: Trend spotting without the Exercise 3: Influences from the Future What Is on Your Reading List? CHI: Clarity, Honesty, Integrity Exercise 4: Nurturing Your CHI The Courage to Create Notes Strategic Action Planning: Four Steps Planning Methodology The Challenge The Goal The Strategic Action Monitoring and Measurement Summary: The Process Notes SECTION II: The Planning Process Seeing the Challenges What Is Wrong with This Picture? Identifying Challenges: An Overview Task 1: Capturing Challenges Exercise 5: What Needs Fixing? Sample Planning Items: Brainstorming Challenges Task 2: Alignment Exercise 6: Alignment with Management Notes Sorting the Connection and Dissection Task 3: Discussion and Analysis Task 4: Grouping by Clusters Exercise 7: Clustering the Challenges Sample Planning Items: Challenge Clusters Task 5: Prioritization and Selection of Key Challenges Exercise 8: Prioritize and Finalize Challenges Sample Planning Items: Final Challenges Summary Notes Setting the Goals What Makes a Good Goal? Exercise 9: Transforming Challenges into Goals Sample Discussion for the Goal Formulation Step and Sample Planning Items: Challenges and Goals 102 Summary 108 Notes Devising Strategic Preparation Exercise 10: Influences Reprise 115 Devising Strategic Action 116 Exercise 11: Intentional Insight 118 Exercise 12: On Target Action 120 Final Check Mop up Sample Planning Items: Goals and Strategic Actions 121 Summary 125 Notes Monitoring and Monitoring: What and Why 128 Monitoring as a Communications Tool 129 Monitoring as Standards for Performance 131 Monitoring as Guidance for Decision making 131 Monitoring as Strategic Action Feedback 132 How Do You Measure Success? 133 Exercise 13: How Do You Measure Success? 137 Sample Planning Items: Adding Monitoring Tools 138 Summary 142 Notes SECTION III: Post Implementation Overview The Planning Document The Communications Plan The Implementation Team The Information and Communications Mobius The Last Word Notes Future Evaluating Your Team's Planning Process 158 Exercise 14: How Did We Do? 160 Future Perfect 160 Notes Postscript Appendices A List of Exercises B Sequential Overview of the CGSMO Planning Process C Sample Planning Items Glossary Selected Bibliography Index
List of Figures Introduction xiii Beginnings xiii Is This Book for You? xiv Review of Book Contents SECTION I: Pre planning My Team, My What Is Your Planning Process? What Is a Team? Who Is Your Team? Who Are You and What Is Your Role? What Is Your Team Culture? Exercise 1: Creating Agreement What If? Summary Notes Beginning So Why Plan? Why Worry? Where Do You Fit in Your Company's Planning Process? What Is Strategy? What Are the Qualities of an Effective Strategy? 23 What Is Action? NOW! A Brief Interpretation of Time 28 Exercise 2: Influences from the Past 30 Notes Becoming a Frozen Strategy vs. Fluid Insight Information Harvesting: Trend spotting without the Exercise 3: Influences from the Future What Is on Your Reading List? CHI: Clarity, Honesty, Integrity Exercise 4: Nurturing Your CHI The Courage to Create Notes Strategic Action Planning: Four Steps Planning Methodology The Challenge The Goal The Strategic Action Monitoring and Measurement Summary: The Process Notes SECTION II: The Planning Process Seeing the Challenges What Is Wrong with This Picture? Identifying Challenges: An Overview Task 1: Capturing Challenges Exercise 5: What Needs Fixing? Sample Planning Items: Brainstorming Challenges Task 2: Alignment Exercise 6: Alignment with Management Notes Sorting the Connection and Dissection Task 3: Discussion and Analysis Task 4: Grouping by Clusters Exercise 7: Clustering the Challenges Sample Planning Items: Challenge Clusters Task 5: Prioritization and Selection of Key Challenges Exercise 8: Prioritize and Finalize Challenges Sample Planning Items: Final Challenges Summary Notes Setting the Goals What Makes a Good Goal? Exercise 9: Transforming Challenges into Goals Sample Discussion for the Goal Formulation Step and Sample Planning Items: Challenges and Goals 102 Summary 108 Notes Devising Strategic Preparation Exercise 10: Influences Reprise 115 Devising Strategic Action 116 Exercise 11: Intentional Insight 118 Exercise 12: On Target Action 120 Final Check Mop up Sample Planning Items: Goals and Strategic Actions 121 Summary 125 Notes Monitoring and Monitoring: What and Why 128 Monitoring as a Communications Tool 129 Monitoring as Standards for Performance 131 Monitoring as Guidance for Decision making 131 Monitoring as Strategic Action Feedback 132 How Do You Measure Success? 133 Exercise 13: How Do You Measure Success? 137 Sample Planning Items: Adding Monitoring Tools 138 Summary 142 Notes SECTION III: Post Implementation Overview The Planning Document The Communications Plan The Implementation Team The Information and Communications Mobius The Last Word Notes Future Evaluating Your Team's Planning Process 158 Exercise 14: How Did We Do? 160 Future Perfect 160 Notes Postscript Appendices A List of Exercises B Sequential Overview of the CGSMO Planning Process C Sample Planning Items Glossary Selected Bibliography Index
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