Strategic CEO Communication - Yue, Cen; Lee, Yeunjae
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Erscheint vorauss. 22. Januar 2026
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A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism,…mehr

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Produktbeschreibung
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability. Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.
Autorenporträt
Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA. Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations in the College of Communication at Boston University, USA.