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  • Gebundenes Buch

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Produktbeschreibung
Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.
Autorenporträt
David Lowe is Professor of Commercial Management, a joint appointment at the School of Energy Geoscience Infrastructure and Society and Edinburgh Business School, Heriot Watt University.