Jesper Falkheimer, Mats Heide

Strategic Communication

An Introduction to Theory and Global Practice

• Gebundenes Buch

Produktbeschreibung

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation. This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3. Auflage
• Seitenzahl: 250
• Erscheinungstermin: 23. April 2026
• Englisch
• Abmessung: 246mm x 174mm
• ISBN-13: 9781041002062
• ISBN-10: 1041002068
• Artikelnr.: 75668995

Autorenporträt

Jesper Falkheimer is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden. Mats Heide is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden.

Inhaltsangabe

Introduction
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication

---

Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication - Communication Value and the Communicative Organization

Rezensionen

"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Master's students want to follow their studies on strategic communication but don't know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science."

-Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit