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For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Produktbeschreibung
For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.
Autorenporträt
Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA. Karl Androes is Co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.
Rezensionen
"Beckman and Androes have filled a considerable gap in the literature on arts entrepreneurship by offering practical, clear, and uniquely relevant case studies centering on the decision-making model: instructors, practitioners, and arts and creative entrepreneurship students will find this book of great value." James D Hart, Director of Social Impact, Creative, and Arts Entrepreneurship at Southern Methodist University, Meadows School of the Arts, USA.