Dr David Cowan

Strategic Internal Communication

How to Build Employee Engagement and Performance

• Broschiertes Buch

Produktbeschreibung

Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 6006
• 2. Aufl.
• Seitenzahl: 232
• Erscheinungstermin: 3. Juni 2017
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 363g
• ISBN-13: 9780749478650
• ISBN-10: 0749478659
• Artikelnr.: 45711723

Autorenporträt

Dr David Cowan is an author and a visiting scholar in the Communications Department at Boston College, USA. Over his career he has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. David Cowan is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank, and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St. Andrews, where he earned his PhD.

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR;
  • Chapter - 02: Culture Shock - Corporate Culture Does Not Exist;
  • Chapter - 03: Communicating Through Change, Changing Through Communication;
  • Chapter - 04: Dialogue and the Digital World;
  • Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think;
  • Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel;
  • Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand;
  • Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!);
  • Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk;
  • Chapter - 10: Using the Dialogue Box

Rezensionen

"In a complex and uncertain world nothing can be achieved without extensive, multi-directional, reiterative communication. The Dialogue Box is an effective tool to facilitate and structure such communication." Lex Hoogduin, Founder of GloComNet, Chairman of LCH and Non-Executive Director of London Stock Exchange Group