Susanne Royer

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

• Broschiertes Buch

Produktbeschreibung

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 258
• Erscheinungstermin: 2. November 2012
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 398g
• ISBN-13: 9780415652001
• ISBN-10: 0415652006
• Artikelnr.: 57056320

Autorenporträt

Susanne Royer

Inhaltsangabe

1. Introduction 2. Intangible Web Good Provision in its Environment 3.
Explanations of Competitive Advantage Realization from Strategic Mangement
Theory 4. Competitive Advantage Realization with Intangible Web Goods 5.
Conclusion With Regard to Online Selling of Digital Goods and Strategic
Management Bibliography