Richard Lynch

Strategic Management

• Broschiertes Buch

Produktbeschreibung

Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

Produktdetails

• Verlag: Pearson / Pearson Deutschland GmbH
• 8. Aufl.
• Seitenzahl: 704
• Erscheinungstermin: 5. September 2019
• Englisch
• Abmessung: 27mm x 196mm x 264mm
• Gewicht: 1334g
• ISBN-13: 9781292211404
• Artikelnr.: 52494211

Inhaltsangabe

Part 1 Introduction
Chapter 1 Strategic Management
Chapter 2 A Review of Theory and Practice
Part 2 Strategic Analysis and Purpose
Chapter 3 Analysing the Strategic Environment
Chapter 4 Analysing Resources and Capabilities
Chapter 5 Strategy Dynamics
Chapter 6 Prescriptive Purpose Delivered through Mission, Objectives and
Ethics
Chapter 7 Purpose Emerging from Innovation, New Resources and Technologies
Part 3 Developing the Strategy
Chapter 8 Developing Business-level Strategy Options
Chapter 9 Developing Corporate-level Strategy Options
Chapter 10 Strategy Evaluation and Development: The Prescriptive Process
Chapter 11 Finding the Strategic Route Forward from Knowledge, Learning and
Networks
Chapter 12 Organisational Structure, Style and People Issues
Part 4 The Implementation Process
Chapter 13 Implementing and Controlling the Strategic Plan
Chapter 14 Green Strategy and Sustainability
Chapter 15 Managing Strategic Change
Part 5 Different Strategy Contexts
Chapter 16 Strategic Leadership
Chapter 17 Entrepreneurial Strategy
Chapter 18 Government, Public Sector and Not-for-profit Strategies
Chapter 19 International Expansion and Globalisation Strategies

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Part 1 Introduction
Chapter 1 Strategic Management
Chapter 2 A Review of Theory and Practice
Part 2 Strategic Analysis and Purpose
Chapter 3 Analysing the Strategic Environment
Chapter 4 Analysing Resources and Capabilities
Chapter 5 Strategy Dynamics
Chapter 6 Prescriptive Purpose Delivered through Mission, Objectives and Ethics
Chapter 7 Purpose Emerging from Innovation, New Resources and Technologies
Part 3 Developing the Strategy
Chapter 8 Developing Business-level Strategy Options
Chapter 9 Developing Corporate-level Strategy Options
Chapter 10 Strategy Evaluation and Development: The Prescriptive Process
Chapter 11 Finding the Strategic Route Forward from Knowledge, Learning and Networks
Chapter 12 Organisational Structure, Style and People Issues
Part 4 The Implementation Process
Chapter 13 Implementing and Controlling the Strategic Plan
Chapter 14 Green Strategy and Sustainability
Chapter 15 Managing Strategic Change
Part 5 Different Strategy Contexts
Chapter 16 Strategic Leadership
Chapter 17 Entrepreneurial Strategy
Chapter 18 Government, Public Sector and Not-for-profit Strategies
Chapter 19 International Expansion and Globalisation Strategies

Rezensionen

As in previous editions, Strategic Management provides a comprehensive framework for designing and delivering strategy, written in an engaging, contemporary style. In the 10th edition, the authors provide an array of new cases and embrace topical themes including sustainability strategy, digital transformation, and deglobalisation. This is a must read text for any introductory course on strategic management. Professor Thomas C. Lawton