Strategic Marketing Management in Asia - Andaleeb, Syed Saad (BRAC University, Dhaka, Bangladesh); Hasan, Khalid (University of Dhaka, Bangladesh)
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

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Produktbeschreibung
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Autorenporträt
Syed Saad Andaleeb, Pennsylvania State University, USA; BRAC University, Bangladesh Khalid Hasan, The Nielsen Company; ResInt Canada