Strategic Positioning in Voluntary and Charitable Organizations - Chew, Celine
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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

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Produktbeschreibung
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
Autorenporträt
Celine Chew BBA, MBA, FLMI (distinction), PhD is a Chartered Marketer, a Fellow of the UK Higher Education Academy, a Fellow of the Life Management Institute (LOMA), an Associate of the Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) in Cardiff University, a founding member of the International Research Society for Public Management (IRSPM) and a Book Review Editor of Public Management Review. Dr Chew teaches strategy and non-profit marketing in Cardiff University, UK. Her research interest focuses on the interface between strategy, marketing, social enterprise and public policy in non-profit and public service organizations. Prior to her academic career, Dr Chew has held senior management positions in international business, marketing and management consultancy in the Asia Pacific region.