Strategies for the development of new products of family business - Borovina, Maja; Dul¿i¿, ¿Elimir; Peronja, Ivan
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  • Broschiertes Buch

Family businesses are the basis of all stable economies, and in science they have not received the attention they deserve. The book researches the family business: its weaknesses and strenghts; treats and opportunities; the reasons for which management of family business may improve thinking. That would result in a better persisting to demanding business enviroment and directly enchance the global economic image.

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Produktbeschreibung
Family businesses are the basis of all stable economies, and in science they have not received the attention they deserve. The book researches the family business: its weaknesses and strenghts; treats and opportunities; the reasons for which management of family business may improve thinking. That would result in a better persisting to demanding business enviroment and directly enchance the global economic image.
Autorenporträt
Maja Borovina, mag.oec., was born in Split in 1984, and graduated from the Faculty of Economics in Split (Croatia). Currently she is working as a CFO in the family company Spegra (Split) and is finishing her postgradute studies in business economics. She has great interest in the research of the family business.