Strategy as Action - Grimm, Curtis M.; Smith, Ken G.; Lee, Hun
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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Produktbeschreibung
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Autorenporträt
Curtis M. Grimm, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland, Hun Lee, Associate Professor, School of Management, George Mason University, and Ken G. Smith, Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, University of Maryland