An innovative introduction to strategy.Makes readers active “producers” of strategy, rather than passive recipients of received wisdom.Presents essential pathways through the strategy jungle.Built around micro-cases of real-life problems faced by companies and executives.Each case provokes discussion about a key theoretical theme.Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.Cases are drawn from Africa, the Americas, Asia, Europe and Oceania.Supported by online lecturer supplements, available at www.blackwellpublishing.com/angwin.
The Strategy Pathfinder provides today’s hard-pressed business students with a new, effective way to learn about business strategy. Built around micro-cases of real-life problems faced by companies and executives, this 'strategy i-pod' helps business students to engage with the kinds of situation they will encounter in their working lives while provoking discussions about key theoretical themes. These cases are drawn from the Americas, Asia, Europe, Africa and Oceania.Designed for use as a stand-alone resource, or with any main textbook, the book's fresh approach provides essential pathways through the ‘jungles’ of strategic management approaches in a clear and concise format. Pathways discussed include: competitive positioning, corporate character, maverick strategies, crossing borders, and more. The Strategy Pathfinder meets course needs by:Synthesizing the concepts and applications students need to cover in a concise, lively format, the Pathfinder can comfortably be covered in a module or short course.Providing extensive references and links for those who wish to explore particular topics in more depth.Using micro-cases to introduce students instantly to a range of real-world problems and applications and show them how to set about solving them.Making readers active "producers" of strategy, rather than passive recipients of recieved wisdom: readers are encouraged to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.Responding to the global nature of today's business, by exposing students to current examples of business strategy in practice across every continent.The original design of the book makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the ideas and techniques they need to know.The Strategy Pathfinder is also supported by online lecturer supplements, available at www.blackwellpublishing.com/angwin.
The Strategy Pathfinder provides today’s hard-pressed business students with a new, effective way to learn about business strategy. Built around micro-cases of real-life problems faced by companies and executives, this 'strategy i-pod' helps business students to engage with the kinds of situation they will encounter in their working lives while provoking discussions about key theoretical themes. These cases are drawn from the Americas, Asia, Europe, Africa and Oceania.Designed for use as a stand-alone resource, or with any main textbook, the book's fresh approach provides essential pathways through the ‘jungles’ of strategic management approaches in a clear and concise format. Pathways discussed include: competitive positioning, corporate character, maverick strategies, crossing borders, and more. The Strategy Pathfinder meets course needs by:Synthesizing the concepts and applications students need to cover in a concise, lively format, the Pathfinder can comfortably be covered in a module or short course.Providing extensive references and links for those who wish to explore particular topics in more depth.Using micro-cases to introduce students instantly to a range of real-world problems and applications and show them how to set about solving them.Making readers active "producers" of strategy, rather than passive recipients of recieved wisdom: readers are encouraged to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.Responding to the global nature of today's business, by exposing students to current examples of business strategy in practice across every continent.The original design of the book makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the ideas and techniques they need to know.The Strategy Pathfinder is also supported by online lecturer supplements, available at www.blackwellpublishing.com/angwin.