The essays in this volume provide a textured analysis of streaming video in the global South, revealing both the impacts of and challenges faced by Northern streamers in Southern markets, as well as new possibilities and constraints experienced by producers and performers from the South. In recent years, major streaming video companies from the global North like Netflix, Amazon Prime Video, and Disney + have begun expanding to international markets, which are increasingly in the global South. Yet, much scholarship on the streaming of film and television focuses primarily on North America and…mehr
The essays in this volume provide a textured analysis of streaming video in the global South, revealing both the impacts of and challenges faced by Northern streamers in Southern markets, as well as new possibilities and constraints experienced by producers and performers from the South. In recent years, major streaming video companies from the global North like Netflix, Amazon Prime Video, and Disney + have begun expanding to international markets, which are increasingly in the global South. Yet, much scholarship on the streaming of film and television focuses primarily on North America and Europe. This volume contests the prevailing perspective by focusing on media environments across the vast, yet relatively understudied, contexts of Asia, Africa, and Latin America and by tracking emerging trends in digitized audiovisual culture through their example. Moving between political-economic and textual approaches, and exploring a variety of formats and genres (from serialized drama to feature-length documentary), the volume argues that the complexities of the global streaming landscape impel us to interrogate long-standing theories of Western cultural imperialism imposed on the non-Western world and to attend closely to shifting dynamics between the global North and South.
Shakti Jaising is Professor of English and Director of Film Studies at Drew University, USA. Her writing on literary and cinematic responses to colonialism, neoliberalism, and the War on Terror appears in publications like Modern Fiction Studies, Interventions, Jump Cut, and ARIEL. Jaising is the author of Beyond Alterity: Contemporary Indian Fiction and the Neoliberal Script (2023). Hadi Gharabaghi is Visiting Assistant Professor of Film, Television, and Media at Fairfield University, USA. His work appears in prominent venues like The Journal of Cinema and Media Studies and in edited collections, including Cinema of the Arab World: Contemporary Directions in Theory and Practice (2020).
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Acknowledgements List of Illustrations Introduction Shakti Jaising (Drew University, USA) and Hadi Gharabaghi (Fairfield University, USA) 1. The Global Netflix Documentary: Local Difference, Branding, and the Global South Vinicius Navarro (Emerson College, USA) 2. A Cold War Netflix: The U.S. Information Agency as a Key Historiographic Model for the Transnational Streamer Bret Vukoder (St. Olaf College, USA) 3. Netflix's Double-edged Sword for Local Storytelling: A Brazilian Perspective Daniel Rios, Melina Meimaridis, Daniela Mazur (Universidade Federal Fluminense, Brazil) 4. Streaming Platforms in Lebanon: A Tale of Business and Politics Wissam Mouawad (Abu Dhabi University, UAE) and Pamela Nassour (Saint-Joseph University of Beirut, Lebanon) 5. Streaming Feminism? South Asian TV Series by/about Women Valentina Vitali (Birmingham City University, UK) 6. Television Drama in Mexico: From Broadcast to Streaming Paul Julian Smith (City University of New York Graduate Center, USA) 7. Watching Old Egyptian TV Shows Online: YouTube and Nostalgia for Television's Past Egor Korneev (University of Michigan, USA) 8. Streaming the Nation: Salvaging the National Filipino Audience Daniel Rudin (Le Moyne College, USA) 9. Rethinking the English Translation-Subtitles in the Age of Global Streaming: Decision to Leave (2022) and the Korean Wave Hiju Kim (University of California, Los Angeles, USA) 10. Streaming the Transmedial and Transcultural: Contemporary African Cinemas and the Netflix Viewing Environment Alexander Fisher (Queen's University Belfast, UK) 11. Invoking the Shadow Archive: Three Documentaries that "Look Back" from 1970s Beirut Samirah Alkassim (Author/Filmmaker, USA) Notes on Contributors Index
Acknowledgements List of Illustrations Introduction Shakti Jaising (Drew University, USA) and Hadi Gharabaghi (Fairfield University, USA) 1. The Global Netflix Documentary: Local Difference, Branding, and the Global South Vinicius Navarro (Emerson College, USA) 2. A Cold War Netflix: The U.S. Information Agency as a Key Historiographic Model for the Transnational Streamer Bret Vukoder (St. Olaf College, USA) 3. Netflix's Double-edged Sword for Local Storytelling: A Brazilian Perspective Daniel Rios, Melina Meimaridis, Daniela Mazur (Universidade Federal Fluminense, Brazil) 4. Streaming Platforms in Lebanon: A Tale of Business and Politics Wissam Mouawad (Abu Dhabi University, UAE) and Pamela Nassour (Saint-Joseph University of Beirut, Lebanon) 5. Streaming Feminism? South Asian TV Series by/about Women Valentina Vitali (Birmingham City University, UK) 6. Television Drama in Mexico: From Broadcast to Streaming Paul Julian Smith (City University of New York Graduate Center, USA) 7. Watching Old Egyptian TV Shows Online: YouTube and Nostalgia for Television's Past Egor Korneev (University of Michigan, USA) 8. Streaming the Nation: Salvaging the National Filipino Audience Daniel Rudin (Le Moyne College, USA) 9. Rethinking the English Translation-Subtitles in the Age of Global Streaming: Decision to Leave (2022) and the Korean Wave Hiju Kim (University of California, Los Angeles, USA) 10. Streaming the Transmedial and Transcultural: Contemporary African Cinemas and the Netflix Viewing Environment Alexander Fisher (Queen's University Belfast, UK) 11. Invoking the Shadow Archive: Three Documentaries that "Look Back" from 1970s Beirut Samirah Alkassim (Author/Filmmaker, USA) Notes on Contributors Index
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