Woodson J Savage

Streetcar Advertising in America

• Gebundenes Buch

Produktbeschreibung

You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900's and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six, he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last one hundred years. Investors might do well to review this book to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.

Produktdetails

• Verlag: Fonthill Media
• Seitenzahl: 160
• Erscheinungstermin: 1. März 2016
• Englisch
• Abmessung: 254mm x 177mm x 17mm
• Gewicht: 634g
• ISBN-13: 9781625450401
• ISBN-10: 1625450400
• Artikelnr.: 43228821

Autorenporträt

The author, a native of West Tennessee, has collected advertising signs and related items for over 40 years. His recent attraction to cardboard streetcar advertising signs was a result of their superb graphics and his fascination with the history associated with the creation and use of these cards as well as with the companies, products, and services offered. The restoration of these cards and the discovery that Barron Collier, a fellow Memphian born in 1873, became the Father of Streetcar Advertising in America only made his interest in this hobby more gratifying.