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This study's stated problem is to provide a thorough analysis of consumer perceptions and satisfaction with Suguna Chicken Food Pvt Limited. Understanding the variables affecting customer satisfaction levels, recognizing the advantages and disadvantages of the products and services offered, evaluating the dependability and credibility of the brand as perceived by customers, and evaluating the success of loyalty programs and rewards in retaining customers are important areas of concentration. The objective of this study is to identify opportunities for development and devise tactics to augment Suguna Chicken Food Pvt Limited's total customer satisfaction, loyalty, and brand image.