“AI won’t replace you, someone using AI will replace you.” You’ve heard this a hundred times, right? As a typhoon of technological advancement has descended upon us, this has become the anthem of tech CEOs and business pundits. Go all-in on using AI, and you’ll be fine. But here’s the twist: They’re wrong. The key choice you’ll make isn’t whether you’ll invest in AI skills or not. It’s whether you’ll invest in your humanity. As technology is able to do technical skills better than most of us, the future of work will be won by those who lead, persuade, influence, and build relationships…mehr
“AI won’t replace you, someone using AI will replace you.” You’ve heard this a hundred times, right? As a typhoon of technological advancement has descended upon us, this has become the anthem of tech CEOs and business pundits. Go all-in on using AI, and you’ll be fine. But here’s the twist: They’re wrong. The key choice you’ll make isn’t whether you’ll invest in AI skills or not. It’s whether you’ll invest in your humanity. As technology is able to do technical skills better than most of us, the future of work will be won by those who lead, persuade, influence, and build relationships with other human beings. And there’s one cognitive superpower that makes us better at all of those relational skills: It’s storytelling. We’re at a fork in the road, and you need to make a choice. Make AI your primary skillset, and you’ll find yourself an assistant to a machine that may not need you before long. Master storytelling and you’ll rule the world. The world is changing and the clock is ticking. Which path will you take? In Super Skill: Why Storytelling Is the Superpower of the AI Age, Joe Lazer, best-selling author of The Storytelling Edge, reveals how to become a master storyteller, take control of their destiny, and win the age of AI. Through science-backed techniques, cutting-edge AI applications, and real-world stories of neuroscientists, neanderthals, founders, filmmakers, and psychedelic shamans, he’ll reveal 13 principles to hone your storytelling superpowers, build a following, and become more successful in business and in life. The choice is yours.
Joe Lazer is an award-winning content strategist, author, and tech executive. His research and writing on the science of storytelling have been featured in Fast Company, Forbes, Adweek, and Digiday. His first book, The Storytelling Edge, became a cult classic among marketers and entrepreneurs, and his newsletter on storytelling and AI reaches nearly 200,000 subscribers. His interactive keynote talks and workshops have inspired thousands of business leaders to become better storytellers and build stronger relationships with their customers. He's currently the CMO at Pepper. He lives in Brooklyn, New York, with his wife, son, and extremely anxious dog. Learn more at joelazer.com.
Inhaltsangabe
Introduction 1 PART I: THE STORYTELLING ECONOMY 1 Storytelling Sapiens 13 2 The New Science of Stories 25 3 Welcome to the Storytelling Economy 33 PART II: UNLOCK 4 Principle 1: Build a Storytelling Habit 51 5 Principle 2: Master the Elements 64 6 Principle 3: See the Shapes 79 7 Principle 4: Become an Active Listener 94 8 Principle 5: Find Your Muse 106 9 Principle 6: Develop Taste 115 PART III: UNLEASH 10 Principle 7: Identify Your Big Idea 133 1 1 Principle 8: Be Vulnerable 149 12 Principle 9: Lead Through Stories 163 13 Principle 10: Sell Through Stories 176 14 Principle 11: Build an Audience 195 PART IV: UPGRADE 15 Principle 12: Beware the Vortex of Mid 211 16 Principle 13: Automate the Busywork 220 17 Principle 14: Iterate with Intention 235 18 Principle 15: Innovate Boldly 252 Super Skill Cheat Sheet 263 Acknowledgments 269 Source Notes 271
Introduction 1 PART I: THE STORYTELLING ECONOMY 1 Storytelling Sapiens 13 2 The New Science of Stories 25 3 Welcome to the Storytelling Economy 33 PART II: UNLOCK 4 Principle 1: Build a Storytelling Habit 51 5 Principle 2: Master the Elements 64 6 Principle 3: See the Shapes 79 7 Principle 4: Become an Active Listener 94 8 Principle 5: Find Your Muse 106 9 Principle 6: Develop Taste 115 PART III: UNLEASH 10 Principle 7: Identify Your Big Idea 133 1 1 Principle 8: Be Vulnerable 149 12 Principle 9: Lead Through Stories 163 13 Principle 10: Sell Through Stories 176 14 Principle 11: Build an Audience 195 PART IV: UPGRADE 15 Principle 12: Beware the Vortex of Mid 211 16 Principle 13: Automate the Busywork 220 17 Principle 14: Iterate with Intention 235 18 Principle 15: Innovate Boldly 252 Super Skill Cheat Sheet 263 Acknowledgments 269 Source Notes 271
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826