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Sustainability Marketing - Belz, Frank-Martin; Peattie, Ken
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Sustainability Marketing is primarily about the successful development and marketing of sustainable products and services (e. g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies).
Sustainability Marketing: A Global Perspective takes a managerial approach to sustainability marketing. The systematic, step-by-step approach is easy to understand and comprehend. Altogether there are six steps: analysis of environmental and social problems; analysis of consumer behaviour with special reference to socio-ecological aspects;…mehr

Produktbeschreibung
Sustainability Marketing is primarily about the successful development and marketing of sustainable products and services (e. g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies).

Sustainability Marketing: A Global Perspective takes a managerial approach to sustainability marketing. The systematic, step-by-step approach is easy to understand and comprehend. Altogether there are six steps: analysis of environmental and social problems; analysis of consumer behaviour with special reference to socio-ecological aspects; normative sustainability marketing, strategic sustainability marketing; operational sustainability marketing; and transformational sustainability marketing.
Autorenporträt
Frank-Martin Belz ist Professor an der Technischen Universität München (TUM School of Management) und dort Prodekan der Wirtschaftswissenschaftlichen Fakultät.

Ken Peattie ist Professor an der Cardiff Business School, an der er als Direktor auch das ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) leitet.