Sustainable marketing strategies and corporate image in Mwene-Ditu - Mbala, Adolphine
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This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental, social and economic dimensions, and formulates concrete recommendations for companies and local authorities.…mehr

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Produktbeschreibung
This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental, social and economic dimensions, and formulates concrete recommendations for companies and local authorities.
Autorenporträt
Adolphine Mbala hat einen Bachelor-Abschluss in Wirtschafts- und Verwaltungswissenschaften der Universität Mwene-Ditu.