Monjit Roy

Sustainable Marketing

Building an Eco-friendly Business in the Modern World

• Broschiertes Buch

Produktbeschreibung

This book provides a comprehensive guide to Sustainable Marketing, offering practical insights and strategies for businesses aiming to align their marketing practices with sustainability goals. With growing environmental concerns and a shift in consumer preferences towards eco-conscious choices, businesses must adapt to the changing landscape by incorporating sustainability into their marketing strategies.The book begins by defining sustainable marketing and exploring the importance of aligning business practices with eco-friendly consumer values. It delves into the characteristics of eco-conscious consumers and how businesses can craft green branding that resonates with them. Subsequent chapters focus on developing eco-friendly products, utilizing sustainable marketing strategies across digital and traditional channels, and maintaining transparency to avoid green washing accusations.

Produktdetails

• Verlag: LAP LAMBERT Academic Publishing
• Seitenzahl: 104
• Erscheinungstermin: 29. März 2025
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 173g
• ISBN-13: 9786208439682
• ISBN-10: 620843968X
• Artikelnr.: 73941672

Autorenporträt

Dr. Monjit Roy, an accomplished academic and professional, has 16 years of experience in teaching, 7 years of research, and leadership roles across schools, colleges, and universities. He holds an M.Ed, PhD, and multiple certifications in various fields such as computer applications, digital marketing, and mutual fund trading.