Switch - Heath, Dan; Heath, Chip
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

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Produktbeschreibung
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Autorenporträt
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Rezensionen
A fantastic book Wired