Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.
Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.
Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan
Inhaltsangabe
Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.
Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.
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