Kirk Wakeland

Team Sports Marketing

• Gebundenes Buch

Produktbeschreibung

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 290
• Erscheinungstermin: 24. April 2016
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 708g
• ISBN-13: 9781138171602
• ISBN-10: 1138171603
• Artikelnr.: 69587126

Autorenporträt

Kirk Wakeland

Inhaltsangabe

1. What Is Team Sports Marketing  2. Sell an Identity  3.Precision
Marketing  4. Research Your Fans  5. Build the Season Ticket Base  6. Build
Value; Build it and They Will Come  7. Create Sponsorship Partners  8.
Create Sponsorship Value  9. Move Merchandise  10. Create Technological
Advantages  12. Build Community

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1. What Is Team Sports Marketing 2. Sell an Identity 3.Precision Marketing 4. Research Your Fans 5. Build the Season Ticket Base 6. Build Value; Build it and They Will Come 7. Create Sponsorship Partners 8. Create Sponsorship Value 9. Move Merchandise 10. Create Technological Advantages 12. Build Community