Understand the practical steps to apply the right technological strategies for your hospitality business to ease staff and management pain points, increase efficiency and profitability and heighten the guest experience.
Understand the practical steps to apply the right technological strategies for your hospitality business to ease staff and management pain points, increase efficiency and profitability and heighten the guest experience.
Jessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is a regular speaker, author, podcast host, non-exec and advisor - writing and speaking regularly on the topics of hospitality, technology and change. Jessica Gillingham is based in Bath, UK.
Inhaltsangabe
Section ONE: Strategy and purpose; Chapter Assignment 1: Coming up with a winning idea for your business plan; Chapter Assignment 2: Strategy the big picture; Chapter Assignment 3: You and your team; Section TWO: Market research; Chapter Assignment 4: Researching customers; Chapter Assignment 5: Researching competitors; Chapter Assignment 6: A plan for market research; Section THREE: Competitive marketing strategies; Chapter Assignment 7: Products and/or services; Chapter Assignment 8: Pricing; Chapter Assignment 9: Advertising and promotion; Chapter Assignment 10: Place and distribution; Chapter Assignment 11: People, process and physical environment; Chapter Assignment 12: Competing online; Section FOUR: Operations; Chapter Assignment 13: The selling methods plan; Chapter Assignment 14: Making, outsourcing and supplies; Chapter Assignment 15: Legal and regulatory factors; Section FIVE: Reviewing financing requirements and options; Chapter Assignment 16: The sales forecast; Chapter Assignment 17: Cash flow projections; Chapter Assignment 18: The profit and loss account; Chapter Assignment 19: The balance sheet; Chapter Assignment 20: Break even analysis; Chapter Assignment 21: Estimating financing requirements; Chapter Assignment 22: Stress testing your business projections; Section SIX: Business controls; Chapter Assignment 23: Financial controls; Chapter Assignment 24: Sales and marketing controls; Chapter Assignment 25: Other business controls; Section SEVEN: Writing up and presenting your business plan; Chapter Assignment 26: Writing up and presenting your business plan;
Section ONE: Strategy and purpose; Chapter Assignment 1: Coming up with a winning idea for your business plan; Chapter Assignment 2: Strategy the big picture; Chapter Assignment 3: You and your team; Section TWO: Market research; Chapter Assignment 4: Researching customers; Chapter Assignment 5: Researching competitors; Chapter Assignment 6: A plan for market research; Section THREE: Competitive marketing strategies; Chapter Assignment 7: Products and/or services; Chapter Assignment 8: Pricing; Chapter Assignment 9: Advertising and promotion; Chapter Assignment 10: Place and distribution; Chapter Assignment 11: People, process and physical environment; Chapter Assignment 12: Competing online; Section FOUR: Operations; Chapter Assignment 13: The selling methods plan; Chapter Assignment 14: Making, outsourcing and supplies; Chapter Assignment 15: Legal and regulatory factors; Section FIVE: Reviewing financing requirements and options; Chapter Assignment 16: The sales forecast; Chapter Assignment 17: Cash flow projections; Chapter Assignment 18: The profit and loss account; Chapter Assignment 19: The balance sheet; Chapter Assignment 20: Break even analysis; Chapter Assignment 21: Estimating financing requirements; Chapter Assignment 22: Stress testing your business projections; Section SIX: Business controls; Chapter Assignment 23: Financial controls; Chapter Assignment 24: Sales and marketing controls; Chapter Assignment 25: Other business controls; Section SEVEN: Writing up and presenting your business plan; Chapter Assignment 26: Writing up and presenting your business plan;
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
