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The aim of this study is to carry out a comprehensive analysis of technological innovation as a strategic business tool, seeking to understand the importance and advantages that companies will obtain by using it as a strategy to achieve their goals and objectives, with reference to the current market where competitiveness is more fierce. The aim was to bring to the corporate sphere the need to adapt to the constantly changing environment, which offers both threats and opportunities.

Produktbeschreibung
The aim of this study is to carry out a comprehensive analysis of technological innovation as a strategic business tool, seeking to understand the importance and advantages that companies will obtain by using it as a strategy to achieve their goals and objectives, with reference to the current market where competitiveness is more fierce. The aim was to bring to the corporate sphere the need to adapt to the constantly changing environment, which offers both threats and opportunities.
Autorenporträt
Soy licenciada en administración de empresas por la Universidad Estatal de Goiás y actualmente estoy cursando un posgrado en gestión de personas y estrategias financieras. Durante mis estudios de licenciatura, fui becario en el departamento de secretaría y coordinación de posgrado del campus de Caldas Novas de la UEG, y formé parte del equipo que elaboró el proyecto de implantación del segundo curso de posgrado.