Technology entrepreneurship refers to business activities that are based on new scientific insights and new technical developments. It describes the process by which enterprising teams and individuals convert new technical knowledge into products and services. It encompasses entrepreneurial pursuits in all fields of engineering and science where progress opens novel ways of creating value. Often these activities are based on intellectual property, although it may also make sense to consciously pursue an open technology strategy. Entrepreneurial activities in these domains lead to ventures with…mehr
Technology entrepreneurship refers to business activities that are based on new scientific insights and new technical developments. It describes the process by which enterprising teams and individuals convert new technical knowledge into products and services. It encompasses entrepreneurial pursuits in all fields of engineering and science where progress opens novel ways of creating value. Often these activities are based on intellectual property, although it may also make sense to consciously pursue an open technology strategy. Entrepreneurial activities in these domains lead to ventures with specific characteristics.
Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship. Systematically presenting theory and practice for entrepreneurs coming from an engineering or scientific background, the authors assemble a comprehensive overview of the subject and enhance it with their expert viewpoints. The book compiles and summarizes available knowledge and approaches to enable engineers and scientists to develop entrepreneurial initiatives.
Technology Entrepreneurship in Theory and Practice will find an audience among technology entrepreneurs, engineers and scientists, entrepreneurship educators, executives, consultants, and policymakers worldwide.
J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017). Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.
Inhaltsangabe
Part I: Introduction 1. Introduction to Technology Entrepreneurship J. Mark Munoz Orestis Terzidis 2 Fundamentals of Technology Entrepreneurship Guy W. Bate Lisa Callagher 3. Entrepreneurial Competences Darsel Keane Rod McNaughton Part II: From Technology to Value 4. Intellectual Property and Strategy Yue Xu Yumao Wang 5. From Technology Idea to Value Proposition Dilek Cetindamar Konazoglu Sarah Manthey 6. Technology Entrepreneurship and Product Development Rachel Switzky Keilin Jahnne Saadeddine Shehab Part III: Strategy and Business Model 7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission Panagiotis Kyriakopoulos panoskiriakopoulos@yahoo.gr Alexander Tittel 8. Designing the Business Model June Y. Lee 9. Challenges in Entrepreneurial Decision-Making under uncertain business environments Marcos Hashimoto Part IV: Entrepreneurial Marketing 10. Market and Competitor Analysis Gerard Martorell 11. Customer Discovery and Lean Startup Kathleen Allen 12. Pricing, Promotion, and Place Orestis Terzidis Martin Klarmann (KIT) Andreas Kleinn Part V: Funding a Venture 13. Framing the Funding Challenge Orestis Terzidis J. Mark Munoz 14. Funding Process for Technology Ventures Christoph P. Wessendorf 15. Understanding the Capital Provider Perspective Yu Wei Ye Part VI: Team and Organization 16. Team Building Margaret Goralski 17. Entrepreneurial Leadership Edward Agbai 18. Building an organization Rafael Augusto Seixas Reis de Paula Mario Sergio Salerno Roger (Rongxin)
Part I: Introduction 1. Introduction to Technology Entrepreneurship J. Mark Munoz Orestis Terzidis 2 Fundamentals of Technology Entrepreneurship Guy W. Bate Lisa Callagher 3. Entrepreneurial Competences Darsel Keane Rod McNaughton Part II: From Technology to Value 4. Intellectual Property and Strategy Yue Xu Yumao Wang 5. From Technology Idea to Value Proposition Dilek Cetindamar Konazoglu Sarah Manthey 6. Technology Entrepreneurship and Product Development Rachel Switzky Keilin Jahnne Saadeddine Shehab Part III: Strategy and Business Model 7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission Panagiotis Kyriakopoulos panoskiriakopoulos@yahoo.gr Alexander Tittel 8. Designing the Business Model June Y. Lee 9. Challenges in Entrepreneurial Decision-Making under uncertain business environments Marcos Hashimoto Part IV: Entrepreneurial Marketing 10. Market and Competitor Analysis Gerard Martorell 11. Customer Discovery and Lean Startup Kathleen Allen 12. Pricing, Promotion, and Place Orestis Terzidis Martin Klarmann (KIT) Andreas Kleinn Part V: Funding a Venture 13. Framing the Funding Challenge Orestis Terzidis J. Mark Munoz 14. Funding Process for Technology Ventures Christoph P. Wessendorf 15. Understanding the Capital Provider Perspective Yu Wei Ye Part VI: Team and Organization 16. Team Building Margaret Goralski 17. Entrepreneurial Leadership Edward Agbai 18. Building an organization Rafael Augusto Seixas Reis de Paula Mario Sergio Salerno Roger (Rongxin)
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