This book represents one of the initial comprehensive studies of TED Talks on Islam. It situates TED Talks on Islam as postsecular (secular's renewed interest in faith) discourse and asks how TED represents and narrates Islam. It also examines the perspectives of both Muslim and non-Muslim TED viewers about TED's storytelling strategies as well as on the platform. Finally, the book studies the features of the authority that both Muslim and non-Muslim TED speakers embody as 'spokespersons of Islam'. By doing so, this book offers an empirical and context-oriented understanding of postsecular storytelling by problematising the secular translations of Islam.
TEDified Islam by Jasbeer Musthafa Mamalipurath provides a sharp, critical, and insightful analysis of TED Talks on Islam. ... This book is of interest to scholars studying religion and digital media from a variety of disciplinary perspectives in the social sciences and humanities, including sociology, anthropology, communication studies and religious studies. ... it is written in a straightforward and fluid style that make it accessible to undergraduate students as well as a wider non- academic audience. (Avi Astor, Journal of Muslims in Europe, Vol 14 (2), June, 2025)







