The 2024 Presidential Campaign - Denton, Robert E., Jr. (Virginia Tech University)
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"The 2024 Presidential Campaign: A Communication Perspective builds on a successful series of edited volumes on each presidential election campaign since 1992, offering an overview of all aspects of political campaign communication. Going beyond quantitative facts, electoral counts, and poll results, each chapter focuses on a specific area of political campaign communication: the early campaign period, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of digital and social media, and news coverage. Bringing together contributions…mehr

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Produktbeschreibung
"The 2024 Presidential Campaign: A Communication Perspective builds on a successful series of edited volumes on each presidential election campaign since 1992, offering an overview of all aspects of political campaign communication. Going beyond quantitative facts, electoral counts, and poll results, each chapter focuses on a specific area of political campaign communication: the early campaign period, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of digital and social media, and news coverage. Bringing together contributions from accomplished scholars of political communication and political science, The 2024 Presidential Campaign: A Communication Perspective provides the most comprehensive analysis of the role, function, strategies and innovation of new communication technologies than similar post-election titles available on the market. This book will be put on a fast-track schedule to ensure timely publication in the Spring following the November 2024 election"--
Autorenporträt
Robert E. Denton, Jr. is the W. Thomas Rice Chair Emeritus and Professor Emeritus of Communication at Virginia Tech University, where he previously served as the Founding Director of the School of Communication and of the Rice Center for Leader Development. Denton has authored or edited 33 books, many in multiple editions, focusing on political communication and leadership.