The 22 Immutable Laws Of Branding - Ries, Al; Ries, Laura
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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Produktbeschreibung
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Autorenporträt
Al Ries & Laura Ries
Rezensionen
The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense Independent