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This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.

Produktbeschreibung
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Autorenporträt
Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor's University, Malaysia. Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.