The Anti-Marketeer's Handbook - Liley, Adrian
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A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

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Produktbeschreibung
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
Autorenporträt
Adrian Liley has written a series of fictional novels (The Marketeer Series) about crime and anti-marketing in the EFL industry in countries such as the UK, Japan, Taiwan, Korea and China. He has also written several non-fiction books of anti-marketing and postmodernist marketing. Stephen Liley has written a novel on Vikings called Olaf's Saga and provided most of the illustrations in the Sanctum Quest. Charles Liley wrote the original Sanctum story (The Sanctum Legacy) and also provided several illustrations for the Sanctum Quest.