The Anti-Pitch - Guria, Saptarshi
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he Anti-Pitch is a revolutionary guide that dismantles traditional sales techniques in favor of authentic human connection, showing how modern sales success comes not from perfecting your pitch, but from eliminating it entirely. Through practical frameworks, real-world case studies, and actionable strategies, this book demonstrates how selling naturally - by leading with genuine curiosity, empathy, and value - creates lasting relationships that transform salespeople from persuaders into trusted advisors who consistently outperform their pitch-reliant counterparts.

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he Anti-Pitch is a revolutionary guide that dismantles traditional sales techniques in favor of authentic human connection, showing how modern sales success comes not from perfecting your pitch, but from eliminating it entirely. Through practical frameworks, real-world case studies, and actionable strategies, this book demonstrates how selling naturally - by leading with genuine curiosity, empathy, and value - creates lasting relationships that transform salespeople from persuaders into trusted advisors who consistently outperform their pitch-reliant counterparts.
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