RUSSELL L. ACKOFF is the author of Management in Small Doses, Creating the Corporate Future, Redesigning the Future, and many other books. He recently founded INTERACT: The Institute for Interactive Management, a non-profit consulting company. Formerly, he taught at the University of Pennsylvania's Wharton School.
Part One: The Art
Creativity and Constraints 3
Objectives 19
Controllable Variables 50
Uncontrolled Variables 79
Relations 100
Part Two: Applications
The National Scientific Communication and Technology Transfer System: An
Idealized Design 121
Transportation without a Future: A Reference Projection 128
A Multidimensional Organizational Structure 141
Participation within Organizations 157
The Effect of Advertising on Sales: A Study of Relations 162
Why People Drink: Toward Understanding Objectives 174
On Keeping Problems Solved 189
Suggested Readings 205
References 207
Index 209
