The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have…mehr
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more. Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including: * The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more) * Whether you need an agent or not, and how to find the right one if you do * Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.
Kristi Dosh has reported on the business of college sports for Forbes and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.
Inhaltsangabe
Foreword xiii Introduction xv 1 NIL Rules in College and High School Sports 1 How We Got Here 3 NCAA NIL Rules 8 The Evolution of the NCAA's NIL Rules 9 NAIA Rules 14 NJCAA Rules 15 Institutional Rules 15 High School Rules 17 Youth Athletes 18 International Athletes 21 Types of Visas 22 Limitations on NIL for International Athletes 32 Weighing the Risks 36 What's Next for International Athletes 37 2 NIL Activities and Opportunities 39 Social Media Marketing 40 Important: FTC Requirements 43 Affiliate and Ambassador Roles 44 Lessons, Camps, and Clinics 47 Solo Planning Checklist 49 Appearances and Autographs 52 Merchandise and Memorabilia 54 Group Licensing and Team-Wide Deals 57 NFTs 58 Podcasts, Radio, and Blogs 58 Books 61 Public Speaking and Messaging 65 Music 69 Art 69 Car Deals and Other Free Products and Services 72 Car Deals 72 Medical Services 73 Real Estate Training 74 3 Defining and Growing Your Personal Brand 77 Developing Your NIL Strategy: The Three Questions 77 What Do You Already Enjoy Doing Outside of Your Sport? 78 What Do You Want to Do After Graduation? 79 What Are One to Three Things You Want to Be Known For? 80 The Riches Are in the Niches 84 4 Social Media Marketing 89 Optimizing Your Profile 90 Choosing the Right Username 90 Choosing the Right Profile Photo 91 Writing the Perfect Bio 92 How to Grow Your Following and Engagement 94 Being Strategic About Your Social Content 95 Utilizing Content Franchises 98 Building a Community for Long-Term Success 100 Choosing Your Social Channels 101 Post Ideas for Athletes 102 Getting Verified on Instagram 104 5 Finding Deals, Pitching Yourself, Pricing, and Negotiations 107 Where to Find Deals 107 Marketplaces 108 Collectives 111 Proactive Outreach 112 The How and Who 114 The Pitch 116 Email Pitch Template 120 Pitching by DM 122 How Most Deals Work 123 Negotiating the Deal 123 Pricing 124 Social Media Content Creator Pricing Guide 127 6 Working with Third Parties: Collectives, Marketing Agencies, and More 133 Collectives 133 What Is an NIL Collective? 133 Working with an NIL Collective 136 What to Know Before Signing a Collective Contract 141 Marketing Agencies 146 Third Parties Offering Advances 147 7 Licensing and Intellectual Property 151 Protecting Your IP Without Violating Someone Else's 152 Group Licensing and Co-Branding 154 What to Know Before Opting into Group Licensing Agreements 155 Jerseys and Shirzees 158 T-Shirts and Other Apparel 159 Trading Cards 161 Video Games 162 Other Group Licensing Opportunities 163 Trademarks 165 8 NIL Agents 171 Who Needs an Agent? 172 Questions to Ask Before Signing with an Agent 173 Things to Look for in Your Agency Contract Before You Sign 177 Term 177 Commission 178 Scope of Representation 179 Termination 179 Disputes 180 What It's Like to Work with an Agent 181 Having the Wrong Agent Is Worse Than Having No Agent 182 Parents, Family Members, and Friends as Agents 186 9 Contracts and Other Legal Issues 191 Benefits of a Written Contract 192 Understand Expectations 192 Preserve Your Ownership Rights 192 Get Paid - and on Time 192 Avoid Conflict 193 Act Like a Professional 193 Understanding Contracts for Content Creators 193 Unfavorable Compensation and Payment Terms 194 Excessive Licensing and Usage Rights 194 Agreeing to Be Exclusive 195 Right of First Refusal 197 Ambiguous Deliverables and Expectations 198 Edits 199 Unreasonable Termination Clauses 199 Use of School Logos, Colors, or Facilities 200 Indemnification and Liability 200 One-Sided Contract Terms or Negotiations 201 10 Growing and Maintaining Your Brand Beyond College 205 Continuing to Work with Brands After Graduation 206 Content Strategy 208 Building Lasting Relationships 211 Making Connections 212 11 The Future of NIL and Revenue Sharing in College Sports 215 The Future of NIL 215 Increased Institutional Involvement 216 Revenue Sharing 216 Back Pay Provisions 217 Revenue Sharing Model 220 Roster and Scholarship Changes 221 New Financial Aid and Revenue Sharing Agreements 224 Ongoing Legal Challenges 228 Conclusion 231 Acknowledgments 233 About the Author 235 Notes 237 Index 247
Foreword xiii Introduction xv 1 NIL Rules in College and High School Sports 1 How We Got Here 3 NCAA NIL Rules 8 The Evolution of the NCAA's NIL Rules 9 NAIA Rules 14 NJCAA Rules 15 Institutional Rules 15 High School Rules 17 Youth Athletes 18 International Athletes 21 Types of Visas 22 Limitations on NIL for International Athletes 32 Weighing the Risks 36 What's Next for International Athletes 37 2 NIL Activities and Opportunities 39 Social Media Marketing 40 Important: FTC Requirements 43 Affiliate and Ambassador Roles 44 Lessons, Camps, and Clinics 47 Solo Planning Checklist 49 Appearances and Autographs 52 Merchandise and Memorabilia 54 Group Licensing and Team-Wide Deals 57 NFTs 58 Podcasts, Radio, and Blogs 58 Books 61 Public Speaking and Messaging 65 Music 69 Art 69 Car Deals and Other Free Products and Services 72 Car Deals 72 Medical Services 73 Real Estate Training 74 3 Defining and Growing Your Personal Brand 77 Developing Your NIL Strategy: The Three Questions 77 What Do You Already Enjoy Doing Outside of Your Sport? 78 What Do You Want to Do After Graduation? 79 What Are One to Three Things You Want to Be Known For? 80 The Riches Are in the Niches 84 4 Social Media Marketing 89 Optimizing Your Profile 90 Choosing the Right Username 90 Choosing the Right Profile Photo 91 Writing the Perfect Bio 92 How to Grow Your Following and Engagement 94 Being Strategic About Your Social Content 95 Utilizing Content Franchises 98 Building a Community for Long-Term Success 100 Choosing Your Social Channels 101 Post Ideas for Athletes 102 Getting Verified on Instagram 104 5 Finding Deals, Pitching Yourself, Pricing, and Negotiations 107 Where to Find Deals 107 Marketplaces 108 Collectives 111 Proactive Outreach 112 The How and Who 114 The Pitch 116 Email Pitch Template 120 Pitching by DM 122 How Most Deals Work 123 Negotiating the Deal 123 Pricing 124 Social Media Content Creator Pricing Guide 127 6 Working with Third Parties: Collectives, Marketing Agencies, and More 133 Collectives 133 What Is an NIL Collective? 133 Working with an NIL Collective 136 What to Know Before Signing a Collective Contract 141 Marketing Agencies 146 Third Parties Offering Advances 147 7 Licensing and Intellectual Property 151 Protecting Your IP Without Violating Someone Else's 152 Group Licensing and Co-Branding 154 What to Know Before Opting into Group Licensing Agreements 155 Jerseys and Shirzees 158 T-Shirts and Other Apparel 159 Trading Cards 161 Video Games 162 Other Group Licensing Opportunities 163 Trademarks 165 8 NIL Agents 171 Who Needs an Agent? 172 Questions to Ask Before Signing with an Agent 173 Things to Look for in Your Agency Contract Before You Sign 177 Term 177 Commission 178 Scope of Representation 179 Termination 179 Disputes 180 What It's Like to Work with an Agent 181 Having the Wrong Agent Is Worse Than Having No Agent 182 Parents, Family Members, and Friends as Agents 186 9 Contracts and Other Legal Issues 191 Benefits of a Written Contract 192 Understand Expectations 192 Preserve Your Ownership Rights 192 Get Paid - and on Time 192 Avoid Conflict 193 Act Like a Professional 193 Understanding Contracts for Content Creators 193 Unfavorable Compensation and Payment Terms 194 Excessive Licensing and Usage Rights 194 Agreeing to Be Exclusive 195 Right of First Refusal 197 Ambiguous Deliverables and Expectations 198 Edits 199 Unreasonable Termination Clauses 199 Use of School Logos, Colors, or Facilities 200 Indemnification and Liability 200 One-Sided Contract Terms or Negotiations 201 10 Growing and Maintaining Your Brand Beyond College 205 Continuing to Work with Brands After Graduation 206 Content Strategy 208 Building Lasting Relationships 211 Making Connections 212 11 The Future of NIL and Revenue Sharing in College Sports 215 The Future of NIL 215 Increased Institutional Involvement 216 Revenue Sharing 216 Back Pay Provisions 217 Revenue Sharing Model 220 Roster and Scholarship Changes 221 New Financial Aid and Revenue Sharing Agreements 224 Ongoing Legal Challenges 228 Conclusion 231 Acknowledgments 233 About the Author 235 Notes 237 Index 247
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