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The B:Side Way: Mastering Leadership for Modern Times is an essential guide for anyone aiming to excel in today's rapidly evolving business environment. In this compelling book, Christopher Myers leverages his deep experience as both an entrepreneurial CEO and a professor to share practical, actionable strategies for transforming your team and achieving lasting success. Myers explores key concepts like breaking free from the "niceness trap," establishing your authority as a leader, and inspiring meaningful change within your organization. Packed with real-world examples and proven techniques, this book is an invaluable resource for both seasoned executives and aspiring leaders. If you're looking to lead with clarity, purpose, and a relentless commitment to continuous improvement, The B:Side Way will equip you with the tools you need to make a significant impact.