The Beautiful Brand - Romano, Gigi
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Football was once a game of muddy pitches, working-class crowds, and Saturday afternoon rituals. Today, it is a global empire-a $60-billion industry stretching from Manchester to Miami, Riyadh to Rio. The Beautiful Brand: How Football Became a Billion-Dollar Industry traces the sport's extraordinary transformation from community pastime to commercial powerhouse. Told through the people, deals, and turning points that changed everything, this book follows the rise of shirt sponsorship, the creation of the Premier League, the power of Sky Sports, and the global takeover of brands like Nike,…mehr

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Produktbeschreibung
Football was once a game of muddy pitches, working-class crowds, and Saturday afternoon rituals. Today, it is a global empire-a $60-billion industry stretching from Manchester to Miami, Riyadh to Rio. The Beautiful Brand: How Football Became a Billion-Dollar Industry traces the sport's extraordinary transformation from community pastime to commercial powerhouse. Told through the people, deals, and turning points that changed everything, this book follows the rise of shirt sponsorship, the creation of the Premier League, the power of Sky Sports, and the global takeover of brands like Nike, Adidas, and Emirates. It charts how agents, analytics, data, streaming, and sovereign wealth turned clubs into global corporations, and how fan culture evolved alongside billion-dollar business models. Across three decades of media revolutions, ownership battles, and digital disruption, football has become both the world's most unifying sport and its most sophisticated commercial machine. The Beautiful Brand offers the definitive inside story of how money reshaped the world's game-revealing not just what football became, but what it means in the modern age of power, profit, and passion.