Dilip Soman, Catherine Yeung

The Behaviorally Informed Organization

Herausgeber: Soman, Dilip; Yeung, Catherine

• Gebundenes Buch

Produktbeschreibung

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

Produktdetails

• Behaviorally Informed Organizations
• Verlag: University of Toronto Press
• Seitenzahl: 328
• Erscheinungstermin: 1. März 2021
• Englisch
• Abmessung: 233mm x 160mm x 28mm
• Gewicht: 670g
• ISBN-13: 9781487507893
• ISBN-10: 1487507895
• Artikelnr.: 59081912

Autorenporträt

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

Inhaltsangabe

Acknowledgements
About The Contributors
Foreword: A Very Short Guide to Nudging
Preface: The Behaviorally Informed Organization
PART 1: The Behaviorally Informed Organization: An Agenda
Chapter 1: The Science of Using Behavioral Science
Dilip Soman
                          
Chapter 2: Embedding Behavioral Insights in Organizations
Bing Feng, Melanie Kim, and Dilip Soman
Chapter 3: Why Should Organizations Want To Be Behaviorally Informed
Melaina Vinski
Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally
Informed Resist It
Shannon O’Malley and Kelly Peters
PART 2: Overarching Insights and Tools
Chapter 5: Seeing Sludge
Daniel Cowen, Niketana Kannan, and Dilip Soman
Chapter 6: A Guide to Guidelines
Sophie Duncan, Melanie Kim, and Dilip Soman
Chapter 7: Boundedly Rational Complex Consumer Continuum
Derek Ireland
Chapter 8: A Scarcity of Attention
Matthew Hilchey and J. Eric T. Taylor
PART 3: Examples of Behavioral Initiatives from Business and Policy
Chapter 9: Workplace Habits and How to Change Them
Kyle Murray and Shirley Chen
Chapter 10: Humanizing Financial Services with Behavioral Science
Jane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid
Chapter 11: Choice Architecture in Programs And Policy
Elizabeth Hardy, Lauryn Conway, and Haris Khan
Chapter 12: Helping Low Income Canadians to File Taxes and Access Benefits
Jennifer Robson
Chapter 13: Online Privacy
Melanie Kim, Kim Ly, and Dilip Soman
Chapter 14: Behavioral Science for International Development
Abigail Dalton, Varun Gauri, and Renos Vakis        
PART 4: Making It Work
Chapter 15: Building Partnerships for Behavioral Science Initatives in the
Public Sector
Mathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar
Chapter 16: Behavioral Science In Policy And Government: A Roadmap
Catherine Yeung and Sharon Tham