David Baldwin

The Belief Economy

How to Give a Damn, Stop Selling, and Create Buy-In

• Gebundenes Buch

Produktbeschreibung

Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people's beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you'll need to connect powerfully and passionately with growing, socially committed audiences. Over the next four to six decades, Millennials and Gen Zs will control and influence trillions of dollars of our economy per year. The companies they patronize will be those with a strong stated, consistent, authentic stand. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a "belief-driven brand" and elevate it above the competition. The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining a competitive edge--while making a profound and positive impact on our world.

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Produktdetails

• Verlag: Lioncrest Publishing
• Seitenzahl: 210
• Erscheinungstermin: 19. Oktober 2017
• Englisch
• Abmessung: 222mm x 145mm x 15mm
• Gewicht: 414g
• ISBN-13: 9781619618039
• ISBN-10: 1619618036
• Artikelnr.: 50293211

Autorenporträt

David Baldwin has been providing consulting in the business intelligence sector for 22 years. His experience includes Tableau training and consulting, developing BI solutions, project management, technical writing, and web and graphic design. His vertical experience includes financial, healthcare, human resources, aerospace, energy, education, government, and entertainment industries.