Weâ re currently confronting a once-in-a-century opportunity to create a future of work thatâ s better for everyone. The corporate standard of extreme hours, sleep deprivation, and nonstop travel is dead. Tomorrowâ s successful businesses will be hybrid, flexible, andâ as glimpsed in The Brain-Friendly Workplaceâ optimized for peak performance.
Businesses are facing a "once-in-a-century opportunity... to create a better future," writes neuroscientist Fabritius in this impassioned call for change in the workplace. In order to help employees "reach peak performance and experience greater joy and well-being" and aid management in reversing the "mass exodus of expensively trained and educated professionals," Fabritius lays out a plan to help readers identify their "neurosignature" (the mix of dopamine, serotonin, testosterone, and estrogen that "shapes one's personality") based on their habits and create an optimal work environment for each type. High-dopamine people should be given "creative freedom and autonomy," for example, while those high in serotonin make great managers. Fabritius shares anecdotes about companies that have made changes in the way they do business and are enjoying the benefits—one saw increased productivity after reducing workdays to five hours—and inspiring interviews with "thought leaders," such as Jeff Furman, former lead counsel at Ben & Jerry's, and Arianna Huffington, the CEO of Thrive Global. The "Brain Boost" sections that round out each chapter include advice on staying happy and healthy (taking cold showers and getting outside can help with energy and focus). Business leaders should make room on their desks for this guide.







