Paul Hague

The Business Models Handbook

Templates, Theory and Case Studies

• Broschiertes Buch

Produktbeschreibung

Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models.

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.

Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 8180
• Seitenzahl: 336
• Erscheinungstermin: 7. März 2018
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 507g
• ISBN-13: 9780749481872
• ISBN-10: 0749481870
• Artikelnr.: 48209642

Autorenporträt

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Inhaltsangabe

• • Chapter - 01: Introduction - An overview of business and marketing models;
  • Chapter - 02: The 4Ps - How to design your marketing mix;
  • Chapter - 03: ADL matrix - Strengthening a product portfolio or strategic business units;
  • Chapter - 04: AIDA - A business model for improving marketing communications;
  • Chapter - 05: Ansoff matrix - How to grow your company;
  • Chapter - 06: Benchmarking - Setting targets for business and marketing KPIs;
  • Chapter - 07: Blue ocean strategy - Kick-starting innovation and new product development;
  • Chapter - 08: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units;
  • Chapter - 09: Brand audit - Improving the strength of a brand;
  • Chapter - 10: Competitive intelligence - Assessing market strengths and weaknesses;
  • Chapter - 11: Conjoint analysis - Assessing optimum pricing and the value of component parts;
  • Chapter - 12: Customer journey maps - Assessing the current performance of marketing and sales processes;
  • Chapter - 13: Customer lifetime value - Estimating customer spend over their lifetime with the company;
  • Chapter - 14: Customer value proposition - Creating a compelling purchase motive;
  • Chapter - 15: Diffusion of innovation - Launching new products and services;
  • Chapter - 16: Directional policy matrix - How to prioritize segments or new ideas;
  • Chapter - 17: Disruptive innovation model - Identifying unique ways of beating the competition;
  • Chapter - 18: Edward de Bono's six thinking hats - Brainstorming problems and generating new ideas;
  • Chapter - 19: EFQM excellence model - Improving an organization's quality and performance;
  • Chapter - 20: Four corners - Analysing competitor strategies;
  • Chapter - 21: Gap analysis - Improving areas of weakness in a company;
  • Chapter - 22: Greiner's growth model - Recognition and transition through different phases of company growth;
  • Chapter - 23: Kano model - Identifying purchase motivations;
  • Chapter - 24: Kotler's five product levels - Adding value to a product or service;
  • Chapter - 25: Market sizing - Assessing the size and value of a served or potential market;
  • Chapter - 26: Maslow's hierarchy - Differentiating market positioning;
  • Chapter - 27: McKinsey 7S - A company 'health check' audit tool;
  • Chapter - 28: Mintzberg's 5Ps for strategy - Devising a competitive strategy;
  • Chapter - 29: MOSAIC - Setting objectives for current and potential opportunities and how to reach them;
  • Chapter - 30: Net Promoter Score® - A tool for driving customer excellence;
  • Chapter - 31: New product pricing (Gabor-Granger and van Westendorp) - Pricing new products;
  • Chapter - 32: Personas - Improving the focus of marketing messages;
  • Chapter - 33: PEST - Assessing four major macro factors that shape a company's future;
  • Chapter - 34: Porter's five forces - Assessing five economic factors for competitive intensity;
  • Chapter - 35: Porter's generic strategies - Pinpointing the strongest competitive position;
  • Chapter - 36: Price elasticity - Outlining opportunities for raising or lowering prices;
  • Chapter - 37: Price quality strategy - Guiding a company's pricing strategy;
  • Chapter - 38: Product life cycle - Det

Rezensionen

"As strategy is all about three things - implementation, implementation, implementation - The Business Models Handbook is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used." Rennie Gould, CEO, Customize UK Training