Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models. Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known…mehr
Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models.
Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.
Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
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Autorenporträt
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
Inhaltsangabe
Chapter - 01: Introduction - An overview of business and marketing models;
Chapter - 02: The 4Ps - How to design your marketing mix;
Chapter - 03: ADL matrix - Strengthening a product portfolio or strategic business units;
Chapter - 04: AIDA - A business model for improving marketing communications;
Chapter - 05: Ansoff matrix - How to grow your company;
Chapter - 06: Benchmarking - Setting targets for business and marketing KPIs;
Chapter - 07: Blue ocean strategy - Kick-starting innovation and new product development;
Chapter - 08: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units;
Chapter - 09: Brand audit - Improving the strength of a brand;
"As strategy is all about three things - implementation, implementation, implementation - The Business Models Handbook is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used." Rennie Gould, CEO, Customize UK Training
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