Jamey M. Long, Joseph A. Pisani

The Business of Analytics

An Introduction to Statistical Analysis in the Business Environment

• Broschiertes Buch

Produktbeschreibung

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies.This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 476
• Erscheinungstermin: 8. Dezember 2025
• Englisch
• Abmessung: 244mm x 170mm x 25mm
• Gewicht: 826g
• ISBN-13: 9781041045076
• ISBN-10: 1041045077
• Artikelnr.: 74777203

Autorenporträt

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner. Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.

Inhaltsangabe

Chapter 1: Introduction to Business Analytics Chapter 2: Economics and
Business Analytics Chapter 3: Entrepreneurship and Business Analytics
Chapter 4: Marketing Analytics Chapter 5: Ethics in Business Analytics
Chapter 6: Management and Business Analytics Chapter 7: Leadership and
Business Analytics Chapter 8: Finance and Business Analytics Chapter 9:
Accounting and Business Analytics Chapter 10: Human Resources and Business
Analytics Chapter 11: Supply Chain and Distributor Analytics Chapter 12:
Risk Mitigation through Analytics Chapter 13: Business Types and Their
Analytical Approaches Chapter 14: The World of Technology and Their
Analytical Approaches Chapter 15: The Global Analytic Approach of Regional
and International Management Appendix 1: How To Perform Data Analytics
Using Microsoft Excel Appendix 2: Sample Case Studies Using Microsoft Excel