Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.
Inhaltsangabe
Section ONE: Strategy and purpose; Chapter 01: Introduction; Chapter 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter 03: Assignment 2:Strategy the big picture; Chapter 04: Assignment 3:You and your team; Section TWO: Market research; Chapter 05: Introduction; Chapter 06: Assignment 4:Researching customers; Chapter 07: Assignment 5:Researching competitors; Chapter 08: Assignment 6:A plan for market research; Section THREE: Competitive marketing strategies; Chapter 09: Introduction; Chapter 10: Assignment 7:Products and/or services; Chapter 11: Assignment 8:Pricing; Chapter 12: Assignment 9:Advertising and promotion; Chapter 13: Assignment 10:Place and distribution; Chapter 14: Assignment 11:People, process and physical environment; Chapter 15: Assignment 12:Competing online; Section FOUR: Operations; Chapter 16: Introduction; Chapter 17: Assignment 13:The selling methods plan; Chapter 18: Assignment 14:Making, outsourcing and supplies; Chapter 19: Assignment 15:Legal and regulatory factors; Section FIVE: Reviewing financing requirements and options; Chapter 20: Introduction; Chapter 21: Assignment 16:The sales forecast; Chapter 22: Assignment 17:Cash flow projections; Chapter 23: Assignment 18:The profit and loss account; Chapter 24: Assignment 19:The balance sheet; Chapter 25: Assignment 20:Break even analysis; Chapter 26: Assignment 21:Estimating financing requirements; Chapter 27: Assignment 22:Stress testing your business projections; Section SIX: Business controls; Chapter 28: Introduction; Chapter 29: Assignment 23:Financial controls; Chapter 30: Assignment 24:Sales and marketing controls; Chapter 31: Assignment 25:Other business controls; Section SEVEN: Writing up and presenting your business plan; Chapter 32: Introduction; Chapter 33: Assignment 26:Writing up and presenting your business plan; Chapter 34: Index of key organizations and resources for business planning;
