Colin Barrow
The Business Plan Workbook
A Step-By-Step Guide to Creating and Developing a Successful Business
Colin Barrow
The Business Plan Workbook
A Step-By-Step Guide to Creating and Developing a Successful Business
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Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
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Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- 11 Revised edition
- Seitenzahl: 312
- Erscheinungstermin: 3. August 2025
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 480g
- ISBN-13: 9781398623675
- ISBN-10: 1398623679
- Artikelnr.: 72701127
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- 11 Revised edition
- Seitenzahl: 312
- Erscheinungstermin: 3. August 2025
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 480g
- ISBN-13: 9781398623675
- ISBN-10: 1398623679
- Artikelnr.: 72701127
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Section
ONE: Strategy and purpose; Chapter
Assignment 1: Coming up with a winning idea for your business plan; Chapter
Assignment 2: Strategy
the big picture; Chapter
Assignment 3: You and your team; Section
TWO: Market research; Chapter
Assignment 4: Researching customers; Chapter
Assignment 5: Researching competitors; Chapter
Assignment 6: A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
Assignment 7: Products and/or services; Chapter
Assignment 8: Pricing; Chapter
Assignment 9: Advertising and promotion; Chapter
Assignment 10: Place and distribution; Chapter
Assignment 11: People, process and physical environment; Chapter
Assignment 12: Competing online; Section
FOUR: Operations; Chapter
Assignment 13: The selling methods plan; Chapter
Assignment 14: Making, outsourcing and supplies; Chapter
Assignment 15: Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
Assignment 16: The sales forecast; Chapter
Assignment 17: Cash
flow projections; Chapter
Assignment 18: The profit and loss account; Chapter
Assignment 19: The balance sheet; Chapter
Assignment 20: Break
even analysis; Chapter
Assignment 21: Estimating financing requirements; Chapter
Assignment 22: Stress testing your business projections; Section
SIX: Business controls; Chapter
Assignment 23: Financial controls; Chapter
Assignment 24: Sales and marketing controls; Chapter
Assignment 25: Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
Assignment 26: Writing up and presenting your business plan;
ONE: Strategy and purpose; Chapter
Assignment 1: Coming up with a winning idea for your business plan; Chapter
Assignment 2: Strategy
the big picture; Chapter
Assignment 3: You and your team; Section
TWO: Market research; Chapter
Assignment 4: Researching customers; Chapter
Assignment 5: Researching competitors; Chapter
Assignment 6: A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
Assignment 7: Products and/or services; Chapter
Assignment 8: Pricing; Chapter
Assignment 9: Advertising and promotion; Chapter
Assignment 10: Place and distribution; Chapter
Assignment 11: People, process and physical environment; Chapter
Assignment 12: Competing online; Section
FOUR: Operations; Chapter
Assignment 13: The selling methods plan; Chapter
Assignment 14: Making, outsourcing and supplies; Chapter
Assignment 15: Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
Assignment 16: The sales forecast; Chapter
Assignment 17: Cash
flow projections; Chapter
Assignment 18: The profit and loss account; Chapter
Assignment 19: The balance sheet; Chapter
Assignment 20: Break
even analysis; Chapter
Assignment 21: Estimating financing requirements; Chapter
Assignment 22: Stress testing your business projections; Section
SIX: Business controls; Chapter
Assignment 23: Financial controls; Chapter
Assignment 24: Sales and marketing controls; Chapter
Assignment 25: Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
Assignment 26: Writing up and presenting your business plan;
Section
ONE: Strategy and purpose; Chapter
Assignment 1: Coming up with a winning idea for your business plan; Chapter
Assignment 2: Strategy
the big picture; Chapter
Assignment 3: You and your team; Section
TWO: Market research; Chapter
Assignment 4: Researching customers; Chapter
Assignment 5: Researching competitors; Chapter
Assignment 6: A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
Assignment 7: Products and/or services; Chapter
Assignment 8: Pricing; Chapter
Assignment 9: Advertising and promotion; Chapter
Assignment 10: Place and distribution; Chapter
Assignment 11: People, process and physical environment; Chapter
Assignment 12: Competing online; Section
FOUR: Operations; Chapter
Assignment 13: The selling methods plan; Chapter
Assignment 14: Making, outsourcing and supplies; Chapter
Assignment 15: Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
Assignment 16: The sales forecast; Chapter
Assignment 17: Cash
flow projections; Chapter
Assignment 18: The profit and loss account; Chapter
Assignment 19: The balance sheet; Chapter
Assignment 20: Break
even analysis; Chapter
Assignment 21: Estimating financing requirements; Chapter
Assignment 22: Stress testing your business projections; Section
SIX: Business controls; Chapter
Assignment 23: Financial controls; Chapter
Assignment 24: Sales and marketing controls; Chapter
Assignment 25: Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
Assignment 26: Writing up and presenting your business plan;
ONE: Strategy and purpose; Chapter
Assignment 1: Coming up with a winning idea for your business plan; Chapter
Assignment 2: Strategy
the big picture; Chapter
Assignment 3: You and your team; Section
TWO: Market research; Chapter
Assignment 4: Researching customers; Chapter
Assignment 5: Researching competitors; Chapter
Assignment 6: A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
Assignment 7: Products and/or services; Chapter
Assignment 8: Pricing; Chapter
Assignment 9: Advertising and promotion; Chapter
Assignment 10: Place and distribution; Chapter
Assignment 11: People, process and physical environment; Chapter
Assignment 12: Competing online; Section
FOUR: Operations; Chapter
Assignment 13: The selling methods plan; Chapter
Assignment 14: Making, outsourcing and supplies; Chapter
Assignment 15: Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
Assignment 16: The sales forecast; Chapter
Assignment 17: Cash
flow projections; Chapter
Assignment 18: The profit and loss account; Chapter
Assignment 19: The balance sheet; Chapter
Assignment 20: Break
even analysis; Chapter
Assignment 21: Estimating financing requirements; Chapter
Assignment 22: Stress testing your business projections; Section
SIX: Business controls; Chapter
Assignment 23: Financial controls; Chapter
Assignment 24: Sales and marketing controls; Chapter
Assignment 25: Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
Assignment 26: Writing up and presenting your business plan;