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The Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on buyer obsession. You'll learn how to consistently step into your buyer's shoes, overcome internal biases, and embed a relentless buyer-centric mindset into your company's culture and daily operations. Discover the "Buyer Lens Framework" and the "Buyer Flywheel"-powerful tools that empower teams across your entire organization to prioritize buyer reality over internal assumptions. You'll learn actionable strategies, clear examples, and provocative insights that make buyer-centricity achievable and indispensable. If you're ready to leave behind legacy thinking and truly grow by obsessing over your customer's perspective, this book is your blueprint.