Answers to the business paradox of focusing on serving society and still be prosperous The Caring Company: How to Shift Business and the Economy for Good clearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so. Written in a lively narrative style and backed by research from history and economics to psychology…mehr
Answers to the business paradox of focusing on serving society and still be prosperous The Caring Company: How to Shift Business and the Economy for Good clearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so. Written in a lively narrative style and backed by research from history and economics to psychology and philosophy and by many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses: * Challenges in accepting and implementing a radically new business paradigm and ways to overcome them * How to make employees willing to provide unconditional care to customers, suppliers, and the local community * The origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodeled around the caring companies The Caring Company: How to Shift Business and the Economy for Good is a timely, essential read for managers, executives, business leaders, and entrepreneurs seeking to align their heartset with their mindset and transform their businesses to serve society while achieving greater business success. By doing so, they will reshape the free-market economy for the better.
ISAAC GETZ is a professor at the ESCP Business School. He is also a sought-after public speaker and delivers dozens of keynotes and seminars each year to large corporations, trade associations, and business and management forums worldwide. LAURENT MARBACHER is a senior business advisor and leadership development expert. He has designed and coached multiple learning journeys for both business leaders and teams. His clients include global family businesses, listed companies and European start-ups.
Inhaltsangabe
Introduction 1 Your Journey Through This Book 15 Part I How to Do - Or Not to Do - Good 17 Chapter One The Why, What, and Who of Effective Social Innovation 19 The Pioneer of Social Innovation 21 From Apprentice Draper to Industrialist 21 Getting Radical 23 Going National and Beyond 24 Mixed Record Rich in Lessons 26 The WHY of Social Innovation 27 The WHAT of Social Innovation 31 Netflix's Unlimited Vacation Policy 33 Dan Price's $70,000 Salaries 34 The WHO of Social Innovation 37 History's Who's Who of Social Innovation 38 Chapter Two "catch Me if You Can" Or Doing Good to Keep One's License To Operate 41 The "Catch Me If You Can" Game 43 The Public Gets Uneasy 44 Industrial Accidents 44 Ethical Scandals 46 Global Crises 46 Governments and Authorities Trying to Catch Businesses 50 Thinkers Enter the Field 53 Milton Friedman's Critique and Its Unexpected Consequences 53 The CSR Escape 55 The Triple Bottom Line and the First Balancing Escape 56 The Shared Value Creation Escape 57 Stakeholder Capitalism and the Davos Escape 58 How Companies Are Playing the Game 59 Meet the Mavericks 62 Bottom of the Pyramid Movement 63 Industry-wide Mavericks 64 The Mavericks' Record 65 Has the Corporate World Finally Managed to Escape? 67 The Effectiveness Record of Stakeholder Capitalism 68 The Problem with Balancing and What Companies Ought to Be 72 Chapter Three Doing Good Face-to-face Or Through Philanthropy? 75 Can Philanthropy Be Effective? 77 People Give for Parochial, Status, and Conformity Reasons 78 Our Caring Ancestors 81 To Care Despite Everything 83 Back to Tolstoy and Beyond 88 The Virtues of Local Government 93 Part II The Caring Company Way 97 Chapter Four Running Business Through Caring Relationships 99 Unconditional Care for Your Customers 101 Launching a Start-up from a Kitchen 101 From a Middle Finger to Unconditional Customer Service 103 Transaction or Caring Relationship? 104 Welcome to the Bathroom! 107 Serving All Your Counterparts, Not Only Clients 111 Of Owls and Gophers 111 On Marriage, Adam Smith, and Mutual Sympathy 113 Mutual Sympathy and Charles Darwin 117 Caring as a Bet on Life 119 Ecosystem, Community, and the Significant Other 122 Givers Protected from Takers 125 Crises That Reinforce the Caring Companies 128 Chapter Five The Heartset Shift: on Self-transformation 133 Eisai Pharmaceutical 135 The hhc Imperative 136 The 1968 Samurai 137 Special and Not 139 The Magical Touch and How You Can Find Your Own 141 Where Do I Go 145 How Do I Get There 149 Becoming a Caring Leader 153 Changing Habits 154 Changing Beliefs 157 Becoming a Caring Leader Works 159 Caring Employees 161 Caring for the Public Good and Still Making Profits 164 Walk with a Raised Lantern 167 Chapter Six Building the Caring Company 171 The Power Shift 172 The Branch Is King 174 Full Availability of Advisors for Caring 177 Lasting Results 178 On the Right Type of Organization 180 To Revamp or Not to Revamp 182 Why Revamp Administrative Bodies? 183 Revamping Managerial Framework Allows Building a Caring Company 185 When Employees Transform Core Processes 187 How to Communicate in the United Kingdom 189 A Better Place to Take Care of Customers 190 Gas-station-building World Record 193 Buying Better Fuel 196 Bringing the Board Onboard 198 Lessons in Building the Caring Company 202 Part III Shifting Business and the Economy 205 Chapter Seven Caring About the Entire Society 207 Caring at the Local Scale 209 At the Oslo Manor 210 The Pøbel Program 212 "Bad Boy" Turned Manager 213 Rising in REMA 1000 215 Local Impact Doesn't Mean Low Impact 216 Doing It Through Business Activities 219 Caring at the National Scale 222 The Savior Bank 224 The 1929 Savior Still Alive 225 Replacing the Government 227 Caring at the Global Stage 229 From Sonoma Valley to the World 230 The Secret of Doing Good at Large Scale 234 Chapter Eight A Whole New Paradigm 237 A Paradigm Shift 240 The Dominant Paradigm and Its Beliefs 241 Belief 1: Business = Transactions 242 Belief 2: We Must Maximize Profits 244 Belief 3: Economies of Scale Are the Surest Path to Prosperity 248 Understanding Transitions 252 Caring Companies, Economics, and Politics 258 Chapter Nine Heart-to-heart: the Future of Business and Capitalism 265 Capitalism on Trial 270 Alternatives to Capitalist Enterprise 274 Social Enterprises 275 Cooperatives 276 From Heart to Heart 281 You Can Care Today 287 What's Next? 291 Notes 293 Glossary 319 Acknowledgments 325 About the Authors 327 Index 331
Introduction 1 Your Journey Through This Book 15 Part I How to Do - Or Not to Do - Good 17 Chapter One The Why, What, and Who of Effective Social Innovation 19 The Pioneer of Social Innovation 21 From Apprentice Draper to Industrialist 21 Getting Radical 23 Going National and Beyond 24 Mixed Record Rich in Lessons 26 The WHY of Social Innovation 27 The WHAT of Social Innovation 31 Netflix's Unlimited Vacation Policy 33 Dan Price's $70,000 Salaries 34 The WHO of Social Innovation 37 History's Who's Who of Social Innovation 38 Chapter Two "catch Me if You Can" Or Doing Good to Keep One's License To Operate 41 The "Catch Me If You Can" Game 43 The Public Gets Uneasy 44 Industrial Accidents 44 Ethical Scandals 46 Global Crises 46 Governments and Authorities Trying to Catch Businesses 50 Thinkers Enter the Field 53 Milton Friedman's Critique and Its Unexpected Consequences 53 The CSR Escape 55 The Triple Bottom Line and the First Balancing Escape 56 The Shared Value Creation Escape 57 Stakeholder Capitalism and the Davos Escape 58 How Companies Are Playing the Game 59 Meet the Mavericks 62 Bottom of the Pyramid Movement 63 Industry-wide Mavericks 64 The Mavericks' Record 65 Has the Corporate World Finally Managed to Escape? 67 The Effectiveness Record of Stakeholder Capitalism 68 The Problem with Balancing and What Companies Ought to Be 72 Chapter Three Doing Good Face-to-face Or Through Philanthropy? 75 Can Philanthropy Be Effective? 77 People Give for Parochial, Status, and Conformity Reasons 78 Our Caring Ancestors 81 To Care Despite Everything 83 Back to Tolstoy and Beyond 88 The Virtues of Local Government 93 Part II The Caring Company Way 97 Chapter Four Running Business Through Caring Relationships 99 Unconditional Care for Your Customers 101 Launching a Start-up from a Kitchen 101 From a Middle Finger to Unconditional Customer Service 103 Transaction or Caring Relationship? 104 Welcome to the Bathroom! 107 Serving All Your Counterparts, Not Only Clients 111 Of Owls and Gophers 111 On Marriage, Adam Smith, and Mutual Sympathy 113 Mutual Sympathy and Charles Darwin 117 Caring as a Bet on Life 119 Ecosystem, Community, and the Significant Other 122 Givers Protected from Takers 125 Crises That Reinforce the Caring Companies 128 Chapter Five The Heartset Shift: on Self-transformation 133 Eisai Pharmaceutical 135 The hhc Imperative 136 The 1968 Samurai 137 Special and Not 139 The Magical Touch and How You Can Find Your Own 141 Where Do I Go 145 How Do I Get There 149 Becoming a Caring Leader 153 Changing Habits 154 Changing Beliefs 157 Becoming a Caring Leader Works 159 Caring Employees 161 Caring for the Public Good and Still Making Profits 164 Walk with a Raised Lantern 167 Chapter Six Building the Caring Company 171 The Power Shift 172 The Branch Is King 174 Full Availability of Advisors for Caring 177 Lasting Results 178 On the Right Type of Organization 180 To Revamp or Not to Revamp 182 Why Revamp Administrative Bodies? 183 Revamping Managerial Framework Allows Building a Caring Company 185 When Employees Transform Core Processes 187 How to Communicate in the United Kingdom 189 A Better Place to Take Care of Customers 190 Gas-station-building World Record 193 Buying Better Fuel 196 Bringing the Board Onboard 198 Lessons in Building the Caring Company 202 Part III Shifting Business and the Economy 205 Chapter Seven Caring About the Entire Society 207 Caring at the Local Scale 209 At the Oslo Manor 210 The Pøbel Program 212 "Bad Boy" Turned Manager 213 Rising in REMA 1000 215 Local Impact Doesn't Mean Low Impact 216 Doing It Through Business Activities 219 Caring at the National Scale 222 The Savior Bank 224 The 1929 Savior Still Alive 225 Replacing the Government 227 Caring at the Global Stage 229 From Sonoma Valley to the World 230 The Secret of Doing Good at Large Scale 234 Chapter Eight A Whole New Paradigm 237 A Paradigm Shift 240 The Dominant Paradigm and Its Beliefs 241 Belief 1: Business = Transactions 242 Belief 2: We Must Maximize Profits 244 Belief 3: Economies of Scale Are the Surest Path to Prosperity 248 Understanding Transitions 252 Caring Companies, Economics, and Politics 258 Chapter Nine Heart-to-heart: the Future of Business and Capitalism 265 Capitalism on Trial 270 Alternatives to Capitalist Enterprise 274 Social Enterprises 275 Cooperatives 276 From Heart to Heart 281 You Can Care Today 287 What's Next? 291 Notes 293 Glossary 319 Acknowledgments 325 About the Authors 327 Index 331
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