Larry Jorgensen

The Coca-Cola Trail

People and Places in the History of Coca-Cola

• Gebundenes Buch

Produktbeschreibung

The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan - The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage. So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory. In the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and "voila" you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. That is unique in itself. "If you like history of any type, you must read this book. Part history, part travel guide but always interesting, and when you've finished you'll be a master of some particular trivia questions.The Coca-Cola Trail is chockfull of very interesting - every page brings a new delight of some lesser-known areas of the US. A wonderful book that I highly recommend to all history buffs." -- Linda Thompson, host of The Authors Show "I would highly recommend this book to anyone who is interested in Coke memorabilia and also to anyone who is interested in learning a different portion of the history of the South. Of course, Coke extended past the southern states, even in the beginning, with one of the earliest bottling plants being located in Leadville, Colorado. If you grew up drinking Coke, this is somewhat like a trip down memory lane as well; filled with pictures of old places and people who were active in the first years of Coke." -- S. Byrd, Atlanta, GA ""Coca-Cola is an international sensation, and Larry Jorgensen of Lafayette, Louisiana, has written a book documenting the many places in the United States showcasing Coke history or attractions unique to Coca-Cola. Jorgensen spent two years researching this book, which is also filled with historic photos and recent shots of places and people." -- Louisiana Book News

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Produktdetails

• Verlag: Modern History Press
• Seitenzahl: 224
• Erscheinungstermin: 15. August 2024
• Englisch
• Abmessung: 240mm x 183mm x 17mm
• Gewicht: 576g
• ISBN-13: 9781615998371
• ISBN-10: 1615998373
• Artikelnr.: 72624681

Autorenporträt

LARRY JORGENSEN first became addicted to the sport and business of snowmobiling after buying his first sled, an Arctic Cat, in 1967. He purchased that Cat from the first Arctic Cat dealer in Green Bay, a local shoe repair shop which had a total available inventory of two machines. Jorgensen was fortunate to become a riding member of the pioneer cross-country snowmobile group, the Peninsula Pathfinders of Upper Michigan. He participated in the club's first three long-distance rides, including the 1970 trip across the giant Mackinac Bridge which connects lower Michigan to the Upper Peninsula. Although he owned the Arctic Cat, he had been convinced to ride an Eskimo snowmobile and it may have been the only time an Eskimo sled crossed the Big Mac. He was a news reporter for a TV station in Green Bay, and in 1969 he and a fellow station employee named John Ireland produced the first consumer snowmobile exposition at the Brown County Arena. In the years which followed, the two snowmobilers produced additional expositions in Fargo, North Dakota; Duluth, Minnesota; Milwaukee, Wisconsin; Chicago, Illinois; Des Moines, Iowa; and Lansing, Michigan. Jorgensen was one of three snowmobilers who participated in the 1970 Allsport Alaskan Expedition. It was an endurance test for the new Allsport Tracker snowmobile which went from Fairbanks to Seattle, Washington.The Pabst Brewing Company of Milwaukee contracted with Jorgensen to help introduce Pabst to the new world of snowmobiling. He worked with the brewer to create programs for recreational and snowmobile racing. He organized and participated on the original Pabst Racing Team, which raced Polaris and Ski-Doo sleds. The team also raced for three years on the Winnipeg to St. Paul cross-country event, and during one of those years Jorgensen drove a new John Deere LC. Jorgensen served on the board of directors for the United States Snowmobile Association Central Division, including one year as President. He also was President of his local snowmobile club in Green Bay. He published a monthly snowmobile magazine Midwest Sno-Trails for six years and also wrote a weekly snowmobile column for United Press International. In looking back at over a decade of snowmobiling, it might best be summarized by his oldest daughter...when as a first grade student she was asked what does your father do? The answer: "He snowmobiles."