The Commodification of Childhood - Cook, Daniel Thomas
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"Daniel Thomas Cook's "The Commodification of Childhood" is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society."--Juliet B. Schor, author of "The Overspent American: Why We Want What We Don't Need"

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Produktbeschreibung
"Daniel Thomas Cook's "The Commodification of Childhood" is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society."--Juliet B. Schor, author of "The Overspent American: Why We Want What We Don't Need"
Autorenporträt
Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.