Michael Bhaskar

The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

• Broschiertes Buch

Produktbeschreibung

â The Content Machineâ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

Produktdetails

• Anthem Studies in Book History, Publishing and Print Culture
• Verlag: Anthem Press
• Seitenzahl: 226
• Erscheinungstermin: 1. Oktober 2013
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 306g
• ISBN-13: 9780857281111
• ISBN-10: 0857281119
• Artikelnr.: 39044719

Autorenporträt

Michael Bhaskar is a digital publisher, researcher and writer based in London. 

Inhaltsangabe

Acknowledgements
Introduction: Useful Middlemen
Chapter 1: The Problem of Publishing
Chapter 2: The Digital Context and Challenge
Chapter 3: How Content Works
Chapter 4: The System of Publishing
Chapter 5: Models
Chapter 6: Addressing Problems, Meeting Challenges
Conclusion: Inside the Content Machine
Bibliography
Index