Stan Sher is a leading authority in automotive communication, BDC development, and dealership performance strategy. With more than two decades of hands-on industry experience, he has built a reputation as a powerful trainer, operator, and advisor who transforms teams from average to elite. As the founder of Dealer eTraining and Dealer eBDC, Stan has delivered measurable results for franchise, independent, and BHPH dealerships across the country, helping stores increase appointments, improve culture, accelerate sales growth, and elevate customer experience standards.Throughout his career, Stan has held roles ranging from sales professional to BDC director to OEM performance coach for brands such as Ford and Hyundai - experience that uniquely positions him to understand the science and psychology behind dealership communication. Thousands of automotive professionals have trained under his process-driven, communication-focused frameworks, gaining not just scripts, but confidence, clarity, and influence.Stan's belief is simple but transformative:Better conversations make better performance - in business and in life.That belief is what fueled the writing of his book, The Conversation Effect. After years of watching great employees struggle not from lack of skill, but from lack of communication mastery, Stan committed himself to building a resource that could help people speak more clearly, listen more intentionally, collaborate more effectively, and lead with presence and emotional intelligence.Beyond automotive, Stan is a communicator, musician, strategist, and storyteller with a passion for personal development and human connection. His work blends real-world dealership experience with modern mindset coaching, making his message as relevant in the workplace as it is at home.Whether he is speaking from a stage, training inside a dealership, or writing to shift the way people think and communicate, Stan's mission remains the same:To help people connect better, lead stronger, and elevate every conversation they touch.
