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The aim of this research was to analyse the content of news stories about the 2014 World Cup broadcast on the Brazilian TV news channel Jornal da Globo that year. To this end, this study looked at concepts such as telejournalism, agenda setting, framing, journalistic formats, discourse analysis and content analysis, based mainly on authors such as Guilherme Rezende, Juarez Bahia, Mauro Wolf, Antonio Rubim, Nilson Lage, Michel Foucault, Dominique Maingueneau and Laurence Bardin. This research is characterised as a theoretical study, and the part on content analysis and discourse analysis is also configured as a descriptive study, consisting of a hybrid study of quantitative and qualitative indicators of the journalistic articles analysed on the topic under study. The analysis and interpretation of the meanings embedded in the journalistic discourse developed through different discursive strategies, such as indicators related to images, journalistic text and the average length of the news stories analysed, form the basis of this research.